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Blog

A collection of my thoughts, rants, and tips. 

How To Write SEO Rich Content in 2020

So now let's jump another decade forward. We're in 2020. This year, what does writing for SEO mean? Well, a bunch of things. Solving the searcher's query matters most -- writing that doesn't do this tends not to rank well (for long) Because search engines have gotten...

Online Reputation Management for Brands

Online reputation is critical to the success of every business. With millions of unique users going online every single day to search for and discover new brands, what shows up on top of the Google search engine results pages (SERPs) should concern companies and...

The Top 3 Challenges Content Marketers Will Face in 2020

2019 has been a loaded year for content marketers. Research conducted by Content Marketing Institute (CMI) revealed that 76% of the organizations they interviewed will produce more content this year compared to 2018. 73% of the most effective marketers plan to produce...

Measuring Mobile Advertising and The Buying Cycle

Introducing Your Brand Through Mobile Advertising The mobile buying cycle consists of a "before, during, and after". At every phase, marketers are required to drive engagement so mobile users move on to the next phase of the cycle until a purchase made. And even after...

Is Content Marketing Really Worth the Effort?

Despite the rapid changes in the marketing landscape, content marketing is a tactic that will never go away. It’s not only a priority among marketers, but a top initiative in c-suites across industries. Although highly prioritized, confidence levels among marketers is...

Brand Social Media Management Strategies

What is it about social media that makes brands pay so close attention to it? Why are brands focusing their marketing efforts in identifying, planning, and implementing different social media strategies? Social media is a deep well of brand growth opportunities....

Small Business Content You’re Missing

Content is king, and everyone, especially businesses, knows that by now. Small businesses, however, sometimes have a tougher time pumping out content that competes with big name brands and national companies — mainly because they have such large budgets with which...

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