Matthew Stormoen | Personal Site Don't Believe the Hype
Don't believe the hype. Believe the pipeline.
I'm a digital transformation executive working where marketing, business intelligence and product meet. 25 years of demand generation, customer acquisition and product leadership, from strategy for Salesforce, Okta and Intel to co-founding Mobibi, a hybrid agency where senior strategists and AI agents work as one team.
Brands I've helped grow
- Salesforce
- Heroku
- Okta
- Intel
- TrueCar
- ReachLocal
Results on the record
Numbers I can stand behind, with the company where they happened.
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$3.25 CAC
average customer acquisition cost with paid media, kept low through onboarding and funnel optimization.
Mobibi
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32% conversion
on landing pages, reached through A/B testing and single sign-on.
Mobibi
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100+ clients
with digital strategy managed over 13 years, including Salesforce, Heroku, Okta, Intel and TrueCar. Client engagements averaged more than two years.
Pure Focus Digital Agency
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$0 → $500K
in annual billings, growing the agency from nothing to a team of 10+ employees.
Pure Focus Digital Agency
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+34% organic
traffic for a Fortune 100 client through onsite and offsite SEO.
Pure Focus Digital Agency
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2,500+ campaigns
managed for auto dealerships, attorneys and industrial services, with ownership of the largest verticals and millions in monthly spend.
ReachLocal
Data is the heartbeat. Judgment is the edge.
I started in operations. At PeopleSupport I built the Los Angeles team from zero to 65 people in six months and laid the groundwork for the company's first international site in Manila. At TouchCommerce I ran a 60-agent floor selling through live chat and outbound campaigns. At ReachLocal I owned the largest paid search verticals: more than 2,500 campaigns and millions in monthly spend.
In 2008 I founded Pure Focus Digital Agency and spent 13 years running digital strategy for more than 100 clients, from Fortune 100 brands to pre-IPO SaaS. In 2021 I co-founded Mobibi and built its AI marketing platform, leading a team of full-stack developers and owning product strategy, customer discovery and growth. Today Mobibi is a hybrid marketing agency that pairs senior strategists with AI agents to run AI search visibility, demand generation and revenue intelligence for marketing leaders, from high-growth scale-ups to the Fortune 500.
What I bring is how the pieces fit together: positioning, channels, content, product and measurement working as one system, tuned until the numbers move.
- 2000 Builds PeopleSupport's L.A. operation from 0 to 65 people and sets up its first international site in Manila
- 2002 Director of Operations at TouchCommerce, leading a 60-agent live chat sales floor
- 2006 Owns ReachLocal's largest paid search verticals
- 2008 Founds Pure Focus Digital Agency; clients include Salesforce, Heroku, Okta, Intel, TrueCar
- 2021 Co-founds Mobibi and builds its AI marketing platform
- Today Leads Mobibi as a hybrid agency pairing senior strategists with AI agents
Where I go deep
- Business intelligence
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- Google Analytics
- Power BI
- Looker Studio
- Tableau
- Sales and marketing
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- Google Ads
- Facebook Ads
- Search Ads 360
- Microsoft Ads
- HubSpot
- Pardot
- Salesforce
- Hootsuite
- Optimizely
- General
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- Generative AI
- Google Tag Manager
- Google Search Console
- WordPress
- Asana
- Microsoft Office
- Digital marketing strategy
- AI search visibility (GEO, AEO and SEO), SEM, landing pages, creative and budget planned as one program, with targets tied to revenue.
- Demand generation
- Paid, earned and owned media tuned for cost per acquisition, from local PPC to global SaaS campaigns.
- Customer development
- Customer discovery and feedback loops that lift NPS, retention and free-to-paid upgrades.
- Product innovation and management
- Product strategy, onboarding and funnel design, including tuning generative AI models for better output.
- Marketing intelligence and analytics
- Tracking and dashboards in Google Analytics, Power BI, Looker Studio and Tableau that show what spend returns.
- Branding and brand strategy
- Positioning and messaging that give every campaign and channel the same story to tell.
- Strategic partnerships
- Working alongside client and partner marketing teams on data-driven acquisition strategy.
- Leadership and team management
- Led teams from full-stack developers to 60-agent sales floors, with hiring, training, forecasting and vendor management.
Ways to work together
Client work runs through Mobibi, where each engagement pairs a senior strategist with a purpose-built team of AI agents. It starts with a 30-minute executive briefing: where you stand in AI search, where pipeline is leaking, and what could change this quarter.
Book a strategy call-
AI search visibility
GEO, AEO and SEO so your brand is the answer when buyers ask ChatGPT and Google: a citation and share-of-voice audit, structured content and schema, technical SEO and always-on monitoring.
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Demand generation and paid media
Senior strategy on positioning and creative, with agents testing variations at scale across search, social and programmatic and moving budget toward what produces pipeline.
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Revenue intelligence and BI
One view of what is working across every channel: cross-channel attribution, executive dashboards, CRM and ad-platform integration, and weekly insight briefs.
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Fractional marketing leadership
Senior marketing leadership a few days a week: strategy, hiring, agency management and board reporting.
Featured projects
A few engagements, what was at stake, and what changed.
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Mobibi 2021–now
Building Mobibi's AI marketing platform
Led a team of 5+ full-stack developers, tuned model settings for better output, and used onboarding and funnel optimization to improve the free-to-paid upgrade cycle.
1,200 users gained in 14 months with paid, earned and owned media
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Entertainment client · Pure Focus
Search-led growth for an entertainment brand
Combined SEO and SEM into one program to grow the site's audience over two years.
500K → 1.8M website traffic in 24 months
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Pre-IPO SaaS client · Pure Focus
A global MFA launch campaign
Planned and ran a worldwide paid media campaign for a pre-IPO SaaS company's multi-factor authentication product.
+48% increase in signups from paid media
Hiring a marketing leader?
I'm looking for a senior marketing or product leadership role with a progressive organization in Minneapolis: VP Marketing, Head of Growth, Head of Demand Generation or Head of Product Marketing.
Let's talk about your pipeline.
Tell me where things stand and what you need to hit. I reply within one business day.
- Open to roles in Minneapolis. Consulting with teams in every time zone.