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BELIEVE THE HYPE

What I’m writing about

It’s not your product, it’s your story.

Consumers are changing, a full 70% of consumers prefer to get to know a brand via articles over ads. While social and digital marketing continue to capture an increasing share of marketing budgets, the existing digital ads are declining in value. With over 7.1B, yes...

Becoming A Modern Brand

You’ve put out your name, you’ve shown your product, people know about your brand; what comes next? Taking a brand to the next level usually means making sure your customers keep coming back to the point where they spread the gospel of your product for you. After all,...

A Newbie’s Guide to Brand Books

A Newbie's Guide to Brand Books Some organizations call them brand books. Others tag them as brand bibles or brand guidelines. Whatever you want to call them, a brand book or bible is what your writers, designers, and marketers base their work on to tell consistent...

Build your Personal Brand on these 5 Platforms

According to Tom Peters, "To be in business today, our most important job is to be head marketer for the brand called You." Personal branding is simply everything we do to market ourselves. How do you want to be perceived? How can you grab attention online? How do you...

Trip that you’ll never ever forget

Trip that you’ll never ever forget

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My Story

Competition, creation, and achieving goals is my driving force. My experience spans industries, verticals, and channels. From Fortune 500 to start-ups, massive changes to incremental advancements, my work is never done. I like a challenge, but then again who doesn’t.