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Blog

A collection of my thoughts, rants, and tips. 

Branded SERP Optimization through Rich Snippets

Increase Brand Authority through Amazing SERPs How can you increase click through rates (CTRs) for organic search results without having to rank first? The answer lies in two words: rich snippets. Rich snippets came into play when Google decided to make it easier for...

Dealing With A Social Media Backlash

Think before you speak. It is a piece of advice that has been given to everyone, everywhere at least once in his or her life. Years ago, saying something offensive (intended or otherwise) to someone was generally kept within a private circle even if there was...

Enterprise Content Marketing

Enterprise Content Marketing

The power of content marketing is quite clear. Those businesses that employ a content marketing strategy have conversion rates that are six times higher than competitors that don’t. It’s no wonder why businesses are spending more on content marketing. For those...

Getting Started With Video Marketing

Online video has made huge strides in the past couple years, and it is slated to make even bigger ones in the next few. Video will account for 80 percent of consumer Internet traffic by 2020; on mobile alone, 75 percent of the worlds data traffic will be dominated by...

How Mobile Usage Impacts Consumer Behavior

Leading brands are quickly shifting their focus towards a mobile-first business strategy to drive sales and increase awareness. The rise of the mobile consumer in 2020 is rewiring the mindset of how brands present products and services online. The following trends are...

Content Optimization Trends

Content Optimization Trends

Content optimization combines the power of content marketing and SEO to create a robust, cohesive data-driven marketing plan that drives awareness, expands reach, and improves customer engagement. Organizations are beginning to see the value in implementing this type...

Best practices for creating mobile-friendly content

Marketers must meet the content needs of mobile users, who consume content differently from desktop users. The shift to a "mobile first" world is forcing brands to adopt a mobile content marketing strategy to continue driving sales and a higher ROI. Since mobile users...

Authentic and Memorable Campaigns

Being the devoted Audi brand fan that I am, I’m not sure how I missed this incredible campaign between Audi & Airbnb. They essentially combined the brands, using the oh-so beautiful Audi R8 to create an experience to rival the best of them. For those who haven’t...

Making Your Small Business Look Like a Huge Brand Online

When Someone Searches For Your Brand Online… It's a competitive market landscape out there regardless of industry. When it comes to competing on a global platform, i.e. the Internet, businesses want to look bigger and better than their competitors. But when small...

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