According to Tom Peters, “To be in business today, our most important job is to be head marketer for the brand called You.” Personal branding is simply everything we do to market ourselves. How do you want to be perceived? How can you grab attention online? How do you establish yourself?
Here are a few platforms where you can answer all of these questions and more.
LinkedIn is a business-oriented social networking site for creating
contacts (or connections), browsing
job listings and gaining information from industry experts. For the benefit of
other professionals and potential employers, you can showcase your work experience,
education, and skills and expertise. A lot of thought should be given in
filling out the summary section, a
blank page for a brief overview and anything else that puts in a positive
A brief bio, social network links, and an
eye-catching background image – these are the essentials of an About.me
profile. About.me makes it easy and convenient to navigate and consolidates other
online profiles and sites in a page. Here you can also include bits about your
attitude, goals and career highlights unlike in a traditional resume.
Facebook is a great platform for personal
branding with its many features. Start off with a profile photo and a cover
photo to show off personality. Fill in your work and education background and
list down sites you own in the About section. Update your Facebook status, a
reflection of who you are and what you do, and manage the privacy settings to
filter who can and can’t read your updates. Aside from serving as a communication
stream to friends and family, you can also network with other professionals.
Twitter is a social networking service that allows its users to post messages of up to 140 characters, better known as “tweets”. Like Facebook, what you tweet and retweet shape the perception of others toward you. Follow other Twitter accounts, and vice versa, and you can uncover career opportunities and learn the latest industry trends.
Flavors.me is your own online business card. It’s a space which unifies all your other social networking profiles (Facebook, LinkedIn, Flickr, and Twitter) and directs others to them. This site allows for custom design making the page personal and unique. Change the background to any image you like (perhaps a large photo of yourself?) and choose from the 222 fonts available for headline and content.
There are other tools you can explore for yourself but this list gets you started.