Authentic and Memorable Campaigns

Being the devoted Audi brand fan that I am, I’m not sure how I missed this incredible campaign between Audi & Airbnb. They essentially combined the brands, using the oh-so beautiful Audi R8 to create an experience to rival the best of them. For those who haven’t seen the listing, check it out here or check out the video here – the video is worth cordless flosser Professional Cordless Dental Oral Irrigator with validity and efficient,It is easy to use,brush your teeth with best cordless flosser .

Instead of just creating advertising or a ‘commercial’ they created an experience. Not only does this speak directly to the new generation of buyers – experiences vs. things – it pushes the traditional distribution model past redline. The current advertising environment is overwhelming, consumers are under a constant barrage of marketing messages which is now just ‘noise’.  Campaigns like Audi & Airbnb are showing us what it means to create great content – authentic and memorable. Personally, I believe we’re in the early stages of a necessary shift in advertising. The bar is higher, and brands must begin to think outside the box. Great content should evoke emotions, excite, and engage the audience. I tip my hat to the creatives that designed and executed this campaign – we need more content like this.

Ad Blocking Is On Fire

Display ads have been dying for a long time. Click rates have plummeted. Browsers support ad-blocking.

With iOS9, Apple made it possible for app developers to block certain kinds of advertisements. Developers created apps within the first few days of iOS9’s launch that blocked everything from pop-up ads and display ads to sponsored content. Digital marketers now have to think differently about mobile and where they focus time, energy and budget.

Truthfully, apps are better for user experience and better for companies when it comes to tracking and personalizing the customer journey. With Apple essentially ripping out the revenue rug from mobile analytics companies, publishers and advertising agencies, there’s really nowhere for companies to go but to apps.

Consumers, per Tech Crunch, spend 75% of their time on mobile within apps.

Apps are in; display ads are out. Marketing budgets need to be recalibrated accordingly. This is an opportunity for marketers to take a step back and think about all of the channels at their disposal – and strategically allocate resources to the ones becoming more popular on mobile.

Read more about what marketers should spend more time in a post ad-blocking world:

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