I can’t say I’m a LA Native even though 15 years later it feels like I’m getting close. Growing up in Minnesota I can confidently say I’m still a Midwesterner. Even with 8 months of sub-zero temps, my home state is still one of my favorite places to visit.
While most would prefer to visit Minnesota in the summer months, I’m still drawn to the winter activities – ice fishing and snowmobiling. Nothing kicks off a conversation in Southern California better than explaining how we drive cars across frozen lakes – the reactions are priceless.
Winter activities aside, my real passion is digital – marketing, technology, advertising – and the impact our connected world is having on society as a whole. I’ll never forget the AOL dial tone and the infinite possibilities this new world presented. I was fascinated. This was the great equalizer, knowledge was instantly accessible to anyone with a computer and phone line.
The internet leveled the playing field – anyone with desire, determination, and commitment can leverage this wealth of free knowledge. Effort has now become the most valuable currency – as Mark Cuban famously said – “In sports, the only thing a player can truly control is effort. The same applies to business. The only thing any entrepreneur, salesperson or anyone in any position can control is their effort.” It’s really that simple, put in the work, expand your knowledge, and win the effort game.
My hope with this site is to contribute back to the digital community by sharing some of the knowledge I’ve gained over the last 15 years in the digital space. If you’re looking for more specific marketing content please visit PureFocus – Digital Content Marketing Agency.